The brief must have been simple. Create an advert that will cause ripple effect in the same mould as Yebo Gogo. So off the agency went. Creatives got off their backsides and cracked their heads trying to find a concept that was both original and had a wow-effect. Those managing them paced expectantly waiting for their charges to have that epiphanic moment.
And so it came to pass that one of the younger creatives was struck with the idea so intensely, he fainted for a few seconds - as if he was orgasmic. "We will show an unidentified flying object. There will be a congregation of these women looking at this thing taking one of their own. One of these fat mamas will stand up to this thing and insult it. And voila! we will have the UFO return their fellow congregant". The account executive who was now itching to get to this 9th tee shouted Alleluia and off he went, happy that another day and a succesful idea has germinated.
Except what in the world has happened to us. Are we happy to have insults like Voetsek introduced into our conversation as if it is the most natural way to converse? After voetsek, what more are we going to tolerate? An f.. word? And what happens to our children who think television is the greatest teacher? Language matters and unfortunately television plays an important part in the lives of our children. If we let this one through, we should not make a noise tomorrow when some other words creep into daily conversation.
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